The Detroit Lions approached us to collaborate on a clothing merch drop for one of their seasons. Based upon the success of the first drop we did another one the following season to create two in total.
Both lines drew inspiration from a number of sources including vintage 80’s/90’s bootleg merch, contemporary designers like Virgil Abloh, collegiate aesthetics, and classic “sporty” aesthetics like vintage Nike, or Starter clothing designs.
It was a fun challenge to make clothing for such a big audience, and I really wanted the vision to land clearly with the public, so I respectfully made sure that we had full creative control over the project. The Lions happily obliged. I was responsible for all the graphics, the garments, the styling on models, the social media ads, and Instagram graphics. It was perhaps the most comprehensive and thorough project I had worked on at the time given the NFL has pretty strict guidelines for branding.
FIRST DROP
Social media ad for our
first collaboration.
Social media ad for our
first collaboration.
SECOND DROP
Social Media ad for our
second collaboration.
Social media ad for our
second collaboration.